VP Growth

7+ years experience, USA

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Position Summary

  • You will be a key hire in the Marketing team and as the US leader, work directly with the founders.
  • Lead our growth team and be responsible to run the strategy around digital acquisition and growth for the company.
  • Manage key strategic demand generation campaigns to achieve sales targets.

What makes you a great fit for this role

Key Qualifications

  • 7+ years of proven experience in a growth leadership role where you have a solid track record of delivering key business results across revenue, CAC, LTV.
  • Expertise in growing acquisition marketing spend profitably, from 0 to at least $3 million/month (must have) at industry beating CAC.
  • Strong experience in understanding and optimizing the user journey across acquisition, activation, retention, revenue and referral.
  • You have strong experience in systemizing Growth Hacks, across a range of channels – Social Media/ Viral Marketing, demand generation, performance and referral marketing.
  • You have deep expertise and passion for paid advertising across social, search and other upcoming performance media platforms. You love to geek out around how these platforms/algorithms work.
  • You understand the power of creatives and have instrumented collaborative processes with the creative, content and product teams.
  • Past experience with CRO, retention and lifecycle marketing. You are hands on and have built personalized programs in omni-channel environments (web, email, SMS and paid media).
  • Deep working knowledge of Campaign Management/Automation Tools, Tracking, Instrumentation, Lifecycle marketing and Web Analytics Tools.
  • Deep understanding of SEO, content distribution strategies and leveraging existing platforms for customer acquisition.
  • You are strategic, execution driven and work well in fast paced environments.
  • You are data driven and are hands on with analysis on channel performance, identifying optimization opportunities and use data to inform business decisions.
  • You are a clear communicator and adept at building relationships and liaising with multiple stakeholders and thrive in cross functional environments.

You will be responsible for

  • Own revenue and be responsible for Cradlewise’s full funnel customer acquisition and retention strategy and implementation.
  • Create and implement strategic marketing initiatives across various functions, namely – performance marketing, e-commerce CRO, business strategy and product growth, mar-tech, partnerships, retention and lifecycle marketing.
  • Manage and grow a 7 figure budget across a range of channels – search, social, video, affiliate, email, OTT, OOH, podcasts, TV, etc.
  • Develop growth strategies to improve retention, implement subscription programs and increase customer lifetime value.
  • Own the mar-tech stack, implement a cutting edge D2C stack across acquisition, e-commerce and retention.
  • Implement systems and best practices for data inspired decision making across all steps in the funnel – from reporting to attribution tools as necessary.
  • Champion and drive a culture of constant experimentation and optimization, push the envelope on all things growth.
  • Work with counterparts in brand/ product / finance teams to ensure strong alignment and customer focus.
  • Manage the marketing budget and plan, drive sustainable topline and bottom line growth, own revenue and growth goals for the company.


  • Previous experience growing a D2C brand, especially in parenting / high AOV items.
  • An entrepreneur at heart and wants to do your own startup some day.

What we offer

  • Competitive salary.
  • 100% employer contribution for medical/dental/vision insurance.
  • Results oriented work environment.

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