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Growth Marketer

5+ years experience, India

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Position Summary

  • You will be a key hire in the International Growth team and work directly with the Growth Head and founders.
  • Execute the strategy around digital acquisition and growth for the company.
  • Execute key strategic demand generation campaigns to achieve sales targets.
  • You have a ‘figure it out’ attitude and love learning and implementing marketing tools.

What makes you a great fit for this role

Key Qualifications

  • 5+ years of proven experience in a growth role where you have a solid track record of delivering key business results across revenue, CAC, LTV.
  • Growth mindset and passion for all things growth.
  • Experience growing acquisition marketing spend profitably at industry beating CAC.
  • Working knowledge and interest in Campaign Automation Tools, Tracking, Instrumentation, Lifecycle marketing and Web Analytics Tools.
  • You are execution driven and work well in fast paced environments.
  • Passion for understanding and optimizing the user journey across acquisition, activation, retention, revenue and referral.
  • Experience in Growth Hacks, across a range of channels – Social Media/ Viral Marketing, demand generation, performance and referral marketing.
  • You have a passion for paid advertising across social, search and other upcoming performance media platforms. You love to understand how these platforms/algorithms work.
  • You understand the power of creatives and can collaborate with the creative, content and product teams.
  • Interest in understanding SEO, content distribution strategies and leveraging existing platforms for customer acquisition.
  • You are hands on with analysis on channel performance, identifying optimization opportunities and use data to inform business decisions.
  • You are a clear communicator and adept at building relationships and liaising with multiple stakeholders and thrive in cross functional environments.

You will be responsible for

  • Implement Cradlewise’s full funnel customer acquisition and retention strategy.
  • Implement strategic marketing initiatives across various functions, namely – performance marketing, e-commerce CRO, business strategy and product growth, mar-tech, partnerships, retention and lifecycle marketing.
  • Help manage and grow a 7 figure budget across a range of channels – search, social, video, affiliate, email, OTT, OOH, podcasts, TV, etc.
  • Execute growth strategies to improve retention, implement subscription programs and increase customer lifetime value.
  • Implement a cutting edge D2C Mar-tech stack across acquisition, e-commerce and retention.
  • Implement systems and best practices for data inspired decision making across all steps in the funnel – from reporting to attribution tools as necessary.
  • Enjoy a culture of constant experimentation and optimization, push the envelope on all things growth.
  • Work with brand/ product / finance teams to ensure strong alignment and customer focus.
  • Drive sustainable topline and bottom line growth, own growth goals for the company.


  • Previous experience in a growth role of a D2C startup, especially in high AOV items.
  • An entrepreneur at heart and wants to do your own startup some day.

What we offer

  • Competitive salary.
  • 100% employer contribution for medical/dental/vision insurance.
  • Results oriented work environment.

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