You will be a key hire in the International Growth team and work directly with the Growth Head and founders.
Execute the strategy around digital acquisition and growth for the company.
Execute key strategic demand generation campaigns to achieve sales targets.
You have a ‘figure it out’ attitude and love learning and implementing marketing tools.
What makes you a great fit for this role
5+ years of proven experience in a growth role where you have a solid track record of delivering key business results across revenue, CAC, LTV.
Growth mindset and passion for all things growth.
Experience growing acquisition marketing spend profitably at industry beating CAC.
Working knowledge and interest in Campaign Automation Tools, Tracking, Instrumentation, Lifecycle marketing and Web Analytics Tools.
You are execution driven and work well in fast paced environments.
Passion for understanding and optimizing the user journey across acquisition, activation, retention, revenue and referral.
Experience in Growth Hacks, across a range of channels – Social Media/ Viral Marketing, demand generation, performance and referral marketing.
You have a passion for paid advertising across social, search and other upcoming performance media platforms. You love to understand how these platforms/algorithms work.
You understand the power of creatives and can collaborate with the creative, content and product teams.
Interest in understanding SEO, content distribution strategies and leveraging existing platforms for customer acquisition.
You are hands on with analysis on channel performance, identifying optimization opportunities and use data to inform business decisions.
You are a clear communicator and adept at building relationships and liaising with multiple stakeholders and thrive in cross functional environments.
You will be responsible for
Implement Cradlewise’s full funnel customer acquisition and retention strategy.
Implement strategic marketing initiatives across various functions, namely – performance marketing, e-commerce CRO, business strategy and product growth, mar-tech, partnerships, retention and lifecycle marketing.
Help manage and grow a 7 figure budget across a range of channels – search, social, video, affiliate, email, OTT, OOH, podcasts, TV, etc.
Execute growth strategies to improve retention, implement subscription programs and increase customer lifetime value.
Implement a cutting edge D2C Mar-tech stack across acquisition, e-commerce and retention.
Implement systems and best practices for data inspired decision making across all steps in the funnel – from reporting to attribution tools as necessary.
Enjoy a culture of constant experimentation and optimization, push the envelope on all things growth.
Work with brand/ product / finance teams to ensure strong alignment and customer focus.
Drive sustainable topline and bottom line growth, own growth goals for the company.
Previous experience in a growth role of a D2C startup, especially in high AOV items.
An entrepreneur at heart and wants to do your own startup some day.
What we offer
100% employer contribution for medical/dental/vision insurance.