Future of Nurture

We create products that use technology to help enhance quality family time.

future Of Nurture

We started with sleep because it is the building block of an endless list of health benefits such as brain development, forging memories, building good immunity and dictating our mood.

We want you to sleep better as you navigate the first couple years of parenting. Better sleep for baby means better sleep for you, which helps be the parent you want to be!

Bharat Radhika

By Parents, for Parents

We are you. We have been through parenthood. We know that the joy of becoming a new parent is often marred by sheer exhaustion, frustration and lack of sleep. We want to make the first years of parenting as joyous as possible, for the entire family.

Radhika & Bharat | Founders at Cradlewise

At the heart
of Cradlewise

Caring

For parents, their infants and the planet

Inclusive

For every parent, everywhere

Clarity

Simple and intuitive product experiences

Wise

Help every family, through science-driven solutions

Our journey

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2017

Necessity - the mother of this invention

Exhausted and frazzled first time parents, our founders set out to engineer a cradle that would help their daughter sleep better. Mom and dad know best, and the home-engineered product was accepted by the fussy client!

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2019

Baby steps

With more sleep under their belts, our founders were able to raise $1 million in funding.

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2020

Time to win

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Won TIME’s Best Inventions Award. Launched our pilot program in San Francisco.

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2021

Big Steps

Eager to spread our mission and help more new parents get better rest, we raised $7 million in seed funding.

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2022

Bouncing across the country

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Cradlewise began shipping cribs across the U.S.

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2023

Cradlewise launches with Babylist

Our first retail partnership launched with Babylist and for the very first time you can touch and feel Cradlewise in Babylist's retail store in Beverley Hils, LA.

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2024

7 Million hours of sleep

clocked by Cradlewise

medical

Meet our Medical Advisory Board

Parenting your child is an incredibly personal journey and all parents could use a little help. We've partnered with leading medical professionals and experts to help you thrive during this momentous journey.

Dr. Anoop

Dr Anoop, MD

Dr. Rao is a Neonatologist at the Lucile Packard Children's Hospital at Stanford. He is triple board-certified in Pediatrics, Neonatology, and Clinical Informatics.

Dr Chitra

Dr. Chitra Akileswaran MD, MBA

Dr. Akileswaran is a board-certified OB-GYN and the proud mother to her son, Prem. She is currently the President/Chief Executive of the East Bay Medical Group. She is also the co-founder of Cleo, a venture-backed digital health platform that supports working parents to grow their families and their careers.

In the news...

Parents, babies and editors are
loving Cradlewise.

forbes-logo

Best Long-Term Bassinet: The Cradlewise crib was a winner in this regard, offering a seriously bouncy motion up and down, mimicking parents’ rocking.

Best Long-Term Bassinet: The Cradlewise crib was a winner in this regard, offering a seriously bouncy motion up and down, mimicking parents’ rocking.

usaToday-logo

If you like the idea of an all-in-one bassinet that can convert into a crib and be used for your child’s first two years, it’s absolutely worth buying...

If you like the idea of an all-in-one bassinet that can convert into a crib and be used for your child’s first two years, it’s absolutely worth buying...

TechCrunch-logo

Cradlewise is the only baby product in the market that uses deep tech and AI to learn the baby’s sleep patterns and growth trends...

Cradlewise is the only baby product in the market that uses deep tech and AI to learn the baby’s sleep patterns and growth trends...

fastcompany-logo

Awarded an honorable mention in the Next Big Things in Tech Awards, “For creating a self-bouncing bassinet to soothe crying babies—and help exhausted parents.”

Awarded an honorable mention in the Next Big Things in Tech Awards, “For creating a self-bouncing bassinet to soothe crying babies—and help exhausted parents.”

babylist-logo

A crib that’s not only motion-activated but smart enough to learn your baby’s schedule and soothe them back to sleep when needed? The future of smart cribs is here...

A crib that’s not only motion-activated but smart enough to learn your baby’s schedule and soothe them back to sleep when needed? The future of smart cribs is here...

timestamped-logo

A crib that’s not only motion-activated but smart enough to learn your baby’s schedule and soothe them back to sleep when needed? The future of smart cribs is here...

A crib that’s not only motion-activated but smart enough to learn your baby’s schedule and soothe them back to sleep when needed? The future of smart cribs is here...

For the love of Zzz’s, join our team

Cradlewise is a close-knit team with people from all over the world. We have offices in both the US and in India. We create experiences to help every family sleep and live better, through science-driven solutions, and constantly work to humanize every touchpoint with empathy and support. We’re passionate about our people, our customers, our values, and our culture.

Careers at cradlewise